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How to Get Featured in the iOS 12 App Storeīefore you reach the step of submitting to the App Store, you need to first have a great mobile app, a creative design, and make sure your app is addressing a need for your users. With iOS 12, users will be given the particular interests they find in niche corners of the App Store, right on their Today screen.

This observation is realistic if you consider that users who discover an app through a niche feature placement are using a more targeted search, whereas users who scroll through the Today page are a broad, nonspecific audience. For example, iOS games that are featured in a particular category perform better than those featured on the App Store’s Today page. Specifically, a narrow niche placement has a positive correlation on conversions. In a recent blog, Store Maven goes on to expose that a significant determinant for the success of a feature placement is where the feature call-to-action appears in the App Store. Naturally, landing a featured spot in the App Store is a boon for conversions, but an added element of personalization drives downloads further. Of that, 21% of app installs come from users who discover mobile apps through a featured App Store placement. Store Maven data shows the App Store drives 50% of app installs.

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The iOS 12 update makes discoverability personalized. The iOS 11 redesign made apps easier to discover. How Will The New iOS 12 Updates Affect Your Chances of Being Featured? More importantly, iOS 12 enhances the store’s personalized experience by featuring apps that are tailored to individual user preferences.

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However, the menu bar will include a You May Have Missed Tab – rather than giving users the full extent of content from the past seven days, the App Store will only showcase the most noteworthy apps from the week. The layout of the iOS 12 App Store will be very similar to the previous version. Apple makes billions of dollars from the App Store thanks to the mobile app development industry and for this reason, Apple strives to maintain a healthy relationship with developers by acknowledging quality products and featuring their work. As of this year, the App Store draws in more than 500 million weekly users. In a decade, the App Store has redefined the way we live: it’s enabled countless new businesses, created millions of jobs and generated entirely new industries. Apps have made the iPhone what it is today, and users wouldn’t find the device as valuable without them. While there is no for sure way to get featured, there are tactics you can leverage to improve your chances. With over 2 million apps available in the App Store today, the competition for getting noticed by editors is aggressive. A spot on Apple’s feature page is a powerful way to boost traffic, increase visibility and drive downloads. With a more personalized app marketing framework in place, taking steps to be featured may be more important than ever.Įverybody wants to be featured in the App Store. While the App Store’s design foundation will remain the same, you can expect to see changes in the native app discovery funnel with yesterday’s release of iOS 12.

Supports: This section lists the other Apple-specific features that the app supports, including Family Sharing.Last year, the Apple App Store was entirely redesigned.

Tap In-App Purchases to reveal the full set of options.

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Information: This section contains information like the download size and In-App Purchases.

How to get an app store plus#

Version History: Each version of the app is listed here, plus notes about what changed with each update.

Description: More detail on the app, its features, and any subscription/in-app purchase options it offers.

Apps for Other Devices: If there are versions of the app for the iPad, Apple Watch, or Apple TV, this section displays screenshots for each device.

Screenshots/Videos: Get a preview of what the app looks like from these screenshots and videos.

Age: A rating for the app, showing what age it is appropriate for.

Rank: The app's popularity ranking in its category.

To see individual reviews and more detail on the rating, scroll down to the Ratings & Reviews section and tap See All.

Star Rating: The average rating assigned to the app by users, plus the number of reviews submitted.

Free apps have the Get button, while paid apps have a button with the price.

Get/Buy: If you want to download the app, tap this button (more on this in the next section).